John is best known as one of the most influential and iconic athletes of his generation. A true modern-day pioneer, he is an innovator both on and off the water. With interests that extend far beyond the horizon, John's goal in founding Florence was to create equipment that met his needs in all areas of the game - true utilitarian sports solutions, precision crafted and focused on performance innovation.

John's homeland, on the north coast of Hawaii's Oahu Island, is their research and development center. It's one of the most dynamic environments on the planet, offering the most rigorous testing conditions imaginable for our equipment. Everything Florence Marine X offers has been abused, damaged and pushed to its limits until John and his team give the go-ahead to say it's ready for the general public. This can make the R&D process slow and painstaking. But it ensures that when you hold one of their pieces of equipment in your hands and see the red pennant on the sleeve, you understand that it has been tested and approved.

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Florence Marine X

Camo Airtex Trucker Hat

Crew Organic T-Shirt

Crew Organic T-Shirt

High Pile Utility Fleece Jacket

1.5mm FlatLock Wetsuit Jacket

Burgee Waypoint Boardshort

Standard Issue Boardshort

Block Boardshort

Burgee Gamma Boardshort

Boonie Hat

Logo Twill Hat

Burgee Unstructured Hat

Burgee Unstructured Hat

Recycled Unstructured Hat

Burgee Recover T-Shirt

Short Sleeve UPF Shirt

Traveler Short

Block Boardshort