Rhythm is a clothing brand of Australian origin created by a group of surf enthusiasts whose goal was to create a brand, a livelihood, by doing everything they love. The Australian label's collection is mainly composed of lifestyle clothing, technical boardshorts or other items related to surf culture.
Rhythm Livin tries to be very present in the surfing world. The label marked a major blow with the production of the film that has become mythical for a whole generation of surfers: Water Over Sand.
The essence of the brand is inspired by the art, music, history and culture of surfing as a whole. In 2012, Josh Barret was at the origin of the brand's new ambitions. European and global distribution then became the main challenge for Rhythm.
It is thanks to this desire to expand that the team of surfers was developed and promoted. Surfers such as Asher Pacey, Jordan Spee, Hudson Richie, Ambrose McNeill and Matt Kleiner are behind this project.
"Rhythm speaks to the creative expressionist who aspires to new frontiers outside the path of wear and tear.
Rhythm is a clothing brand whose objective is to offer creative, high quality and functional products for the cultures of snow sports and youth lifestyle.
Rhythm offers a wide range of products, from textiles (t-shirts, sweatshirts, swimwear, trousers, shorts), accessories (backpacks, key rings, wax comb), to technical products (nylon and Spandex swimwear and soon wetsuit). In addition, Rhythm offers sought-after and original collections for both men and women. Most products are made of 100 percent cotton, for optimal quality.
Every Rhythm season sets new trends. You can find your entire wardrobe by browsing through their magnificent and well-stocked catalogue. Rhythm's aim is to offer innovative and original collections, but also very advanced in terms of technology. Quite simply so that all users can find their benefit, whether in terms of comfort or style.
Rhythm does not only want to be one brand among many others but has the real desire to stand out from the competition and to correspond as closely as possible to the brand's image and essence.
In 2012 Rhythm made a huge change in the way it works and in its development. Dissatisfied with its stagnant situation, Rhythm marks this change with the arrival of its new CEO Josh Barret.
Josh Barret's vision is no longer satisfied with the brand's situation, he wants to expand into the global market in a much stronger and more important way (European and American markets).
Josh Barret has been with Rhythm for more than eight years as a sales manager. Taking into account the fact that Rhythm is a brand with a certain seniority, Josh Barret wishes to use this asset to develop and maximize the brand's growth margin.
From there, Josh Barret multiplies the distribution channels in Europe and the U.S.A. for the most part. And even goes so far as to create collections specific to its territories (especially Americans) while strengthening competitiveness in terms of finance (product costs), quality (better manufacturing, better product) and marketing (larger budget for advertising campaigns).
Josh Barret also undertakes the installation of Rhythm structures directly on site. This location directly in the areas in question (Europe, U.S.A) allows Rhythm to be faster for deliveries and more efficient for after-sales service to its distributors.
Rhythm's desire, with the change made in 2012, was to establish itself more consistently in the surfing world. This is why the brand decided to create a riding team with a strong individual identity but also representatives that the brand thought more authentic.
Rhythm scored a big hit with the production of the film "Water over sand" (the simplest translation: a playground for surfers) with Asher Pacey and Matt Kleiner as main riders in the direction. This film depicts an adventure that every surfer dreams of, escaping the modern and daily race, having fun in a remote corner of the coast off the coast on a worn-out trail, equipped with a little more than a backpack, a surfboard, a fishing rod, beer, funny waves, no phone reception and two good friends to share all this.
The rhythm and the crew always have this desire to escape the hurried lifestyle of most people in their daily lives, and generally react quickly to their desires to separate in large, slower and more rhythmic spaces. The feeling that we get at the end of this film is that these guys are really living life.
Rhythm also makes many trips with his rider team to promote the brand all over the world. As recently at the noosa surf festival in Bali.
As a result of these many changes, Rhythm has also decided to change the way it works. From now on, each collection and advertising campaign is extremely chiadée and worked. There is no longer any question of a banal and repetitive advertising campaign like any other. Each collection and campaign now has its own unique and refined identity, created with a very strong attention to detail and an original product as possible.
As proof of this change, the latest campaign carried out by the highly talented photographer Libby Dodd. Who was able to graciously capture Isabelle Mathers' beauty in the crystal blue waters of Hamilton Island and impress Natalie Sole against New Zealand's spectacular landscapes, Libby resonates with creativity and traces her own incredible path behind the lens.
Another example is the work done with Hudson Richie and Cory Gher where Rhythm followed them between southern California and Mexico in search of waves and equipped with a camera and a van for this trip.
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