Salty Crew is a clothing brand directly inspired by the world of adventure and surfing. Founded by American sportsman CJ Hobgood, the brand encourages young surfers to take to the water and find refuge through its collection of high-end clothing and accessories.
It's more than just a brand, it's a movement. A movement back to the beach and the ocean. It is a reminder that life goes by fast and that today everything in our society moves very fast. Whether it's technological advances or medical progress or office hours or working hours, which are increasingly high.
It is also for fishermen, divers and sailors. The Salty Crew story and its values are conveyed by a group of passionate people who travel all over the world. Walrus presents below a close-up on the brand, its activities and its collection.
THE HISTORY OF SALTY CREW
The history of Salty Crew is closely linked to that of its founder, professional surfer CJ Hobgood. After spending several years at the highest level of professional surfing, he noticed that the surfing industry was increasingly relegating the authentic values of the sport to the background and moving away from the beach.
Economic interests and the unbridled pursuit of profit came first. Many of his friends who were in the business lost their jobs because of this.
CJ decided to do something for the sport he loved so much. He formed a group with his brothers Jared and Hayden Lane and a friend Milo Myers. The Salty Crew project was born, with the goal of starting a movement back to the authentic values that define surfing. The founders' ambition was to show young surfers that the values of the sport take precedence over individual rewards.
So, from the beginning, Salty Crew has encouraged young and old alike to reconnect with the ocean and live their passion for surfing and the sea without fear. It is also about offering job opportunities to young people and sponsoring them. Today, the brand is present all over the world and continues to grow.
THE CJ HOBGOOD LEGEND
Clifton James Hobgood was born on July 6, 1979 in Florida. He and his twin brother Damien, are professional surfers of high level. C.J. Hobgood won his first surf competition in 1989 at the age of 10. The following year he finished second in a national competition.
Between the ages of 10 and 20, he won numerous national titles and officially became a member of the Professional Surfers Association in 1999, when he entered the Championship Tour (CT).
In 2000, he won several events such as the Quiksilver Pro in Hossegor, and Chiba (Japan) or the Billabong Pro Tahiti in Teahupoo and the Billabong Pro Mundaka. In 2001, he reached the pinnacle of his career by finishing as world surfing champion. Then he continued to compete until 2015. This year marks the end of his professional career.
In addition to his career as a competitor, C.J directs many surfing films such as Down the Barrel, released in 2007 or Somewhere Anywhere. C.J. is passionate about travel and adventure and began to reflect on the surf industry and his life goals.
He gradually detached himself from the competition and regretted the fact that the surfing industry was moving away from the authenticity of the sport to become an ultra-profitable machine that was becoming more and more corrupted by the sposors.
As explained above, this is when C.J. decided to join the Salty Crew project initiated by Jared Lane. After witnessing the loss of jobs and sponsorships of many of his friends, such as Damien Hobgood or Milo Myers, what better way to return to a more authentic project.
Salty Crew's goal is to show the younger generation that glory is not a goal and that the true values of the sport and the contact of man with the ocean must be paramount and respected. Surfing is a sport that is practiced on the beach and not on a red carpet. The new generation must return to a healthier and more S-A-L-T-Y lifestyle.
Salty Crew's goal is to grow by offering opportunities to young surfers, presenting them with sponsorships and jobs.
SALTY CREW & GLOBE IN EUROPE
Shortly after its launch, Salty Crew experienced a growing success. The brand rapidly developed in the United States and wanted to expand internationally. Globe made an offer and presented Salty Crew with all the resources and infrastructure of Globe's distribution network to expand Salty Crew's.
The brand's managers accepted and Salty Crew took off for new markets. Globe takes care of all the technical and distribution aspects while the founders of the brand focus on the marketing aspects, the products and the branding of the company.
It is an almost immediate success since Salty Crew develops at a lightning speed on the European market. The company first set up shop in Hossegor, a town that has left its mark on CJ. Hobgood, one of the founders, when he won the local competition in 2000. It then expanded to Portugal and Spain and then to other European countries.
The brand is made up of an incredible team of some of the best surfers, fishermen and divers in the world. Salty Crew is very active on social networks and there is a real diary of all the actors of the brand.
Salty Crew conveys its story through these actors. It tells the story of the adventures of this large family and how the brand's various products are used.
Over the years, Salty Crew has not only developed in the extreme sports market such as surfing, but the brand has also developed a clientele sensitive to outdoor, sailing or fishing. The design of the products appeals to a wider audience and allows Salty Crew to win the title of best emerging brand in the Transworld Business and Mitch's Boardsport Report rankings.
Salty Crew was born out of a passion for a sport and an environment. It is an authentic brand that claims simple and healthy values.
WHO IS THE SALTY CREW BRAND AIMED AT?
The Salty Crew brand is primarily aimed at people who are in permanent contact with the sea, and those who like to take the risk of venturing out. Salty Crew products are designed for surfers, fishermen, divers and sailors. In short, explorers who love the ocean.
THE SALTY CREW
The Salty Crew is made up of 13 members (mostly of American origin), all passionate about the sea. They are the main ambassadors of the brand's values. The members of this team:
Damien Hobgood ;
Levi Slawson ;
The crew is composed mainly of professional surfers and sport fishermen.
THE SALTY CREW COLLECTION
Salty Crew focuses on quality products that reveal the personality and the attachment to the pleasures of the sea of those who adopt them. Discover below the products presented by this high-end brand.
Salty Crew presents a wide range of tees for the aquatic lovers: tank tops, short sleeve t-shirts, shirts with chest pocket, long sleeve t-shirts, jackets... Most of these garments are exclusively made of cotton, with a weave of 30 to 56 "singles combed ringspun" (combed cotton) for a better durability.
For example, the famous bruce tee is made of cotton jersey with 43 singles combed ringspun. The beachcomber tee line is made with screen printed singles solid colors. This process allows the tees to keep their prints intact during many washes. Always in a concern of durability, the tees are made of cotton jersey mix.
There is also the breakwater tee which carries the brand's emblematic message: FIND REFUGE IN THE SEA : SINK OR SWIM. The short sleeve t-shirts of this range are available in three colors: black, white and camel. These tees are also "screen printed" and are exclusively made of cotton jersey (100%), with 30 singles combed ringspun models.
The tippet range also includes a line of t-shirts. Like the ahi amount tee, the tailed tee and the standard tee, the tippet tee is screen printed and clearly suitable for beach use.
Pants and boardshorts
Salty Crew's swim shorts are made of high quality materials that offer good resistance to the stresses of the aquatic environment. Boardshorts are primarily designed on a polyester base with some elastane for comfort. They have antimicrobial properties to effectively fight odor.
Salty Crew also presents different cuts of pants adapted to different practices. For example, some models are specially designed for fishermen.
Anti UV textiles
Salty Crew cares about the well-being of surfers. That's why it presents in its collection protective clothing made of anti UV textiles. There are anti UV glasses, anti UV shirts with chest pocket, technical short sleeve t-shirts. These products are mainly made of treated polyester and cotton.
Like the vast majority of Salty Crew's classic t-shirts (tippet tee, beachcomber tee, ahi mount tee, breakwater tee, bruce tee, standard tee), the brand's anti-UV clothing is "screen printed.
The accessories of the brand
Salty Crew also presents an impressive collection of accessories. In its catalog you can find caps, hats, socks, towels, goggles and hats. The materials with which they are made are rigorously selected (cotton, polyester, nylon, spandex) to give them excellent durability and guarantee a certain comfort.
The brand also markets a wide range of bags specially designed to meet the needs of sport fishermen and surfers. From the Lunch Bag to the Back Pack to the Long Rang Duffle and the Roll Top Bag, their robustness will allow you to prepare your next trip without fear of seeing one of your bags break.
Salty Crew is a movement founded to bring together people who love the sea, those who want to relax and enjoy. Over the years, Salty Crew has become an essential brand in the surfing world because of the quality of its products which have acquired a worldwide reputation. Find in the Walrus catalog all your favorite Salty Crew clothing.
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