Salty Crew is a clothing brand directly inspired by the world of adventure and surfing. It is much more than a simple brand, it represents a movement. A return movement to the beach and the ocean. She reminds us that life passes quickly and that today everything in our society goes very quickly. Whether it is technological advances or medical advances or office hours or working time, which is increasingly high.
Salty Crew criticizes this and reminds us that it's good to slow down and enjoy the good things. It is a return to the essential, to the place where time stops and where man is far from the daily stress that society imposes on him.
Salty Crew is a brand of adventure clothing for those who surf, fish, sail and scuba dive. The products are designed for sailors, those who share a passion or an authentic history, those who choose to remain SALTY.
Salty Crew is a movement initiated by Jared Lane, founder and manager of the brand. He quickly surrounded himself with CJ Hobgood, current marketing manager and team member and former world surfing champion in 2001. Finally Tom Ruiz, formerly with Volcom and Depactus, joined the crew.
Clifton James Hobgood was born on July 6, 1979 in Florida. He and his twin brother Damien, are high level professional surfers. C.J Hobgood won his first surf competition in 1989 at the age of 10. The following year he finished second in a national competition.
Between the ages of 10 and 20, he won many national titles and officially became a member of the Professional Surfers Association in 1999, when he entered the Championship Tour (CT).
In 2000, he won several events such as the Quiksilver Pro in Hossegor, and in Chiba (Japan) or the Billabong Pro Tahiti in Teahupoo and the Billabong Pro Mundaka.
In 2001, he reached the pinnacle of his career by finishing world champion in surfing. Then he continued the competition until 2015. Year that marks the end of his professional career.
In addition to his career as a competitor, C.J. has directed numerous surf movies such as Down the Barrel, released in 2007 and Somewhere Anywhere. C.J is passionate about travel and adventure and is beginning to reflect on the functioning of the surf industry and its life goals.
He is gradually moving away from competition and regrets seeing the surf industry move away from the authenticity of the sport to become an ultra-efficient machine that is becoming more and more corrupted by sposors.
It was at this point that C.J. decided to join Salty Crew's project initiated by Jared Lane. After witnessing the loss of jobs and sponsorships of many of his friends, such as Damien Hobgood or Milo Myers, what could be better than to return to a more authentic project.
Salty Crew aims to show the younger generations that glory is not a goal and that the true values of sport and human contact with the ocean must be paramount and respected.
Surfing is a sport that is practiced at the beach and not on a red carpet. The new generation must return to a healthier and more S-A-L-T-T-Y lifestyle.
Thus Salty Crew's objective is to grow by offering opportunities to young surfers, offering them sponsorship and employment.
Shortly after its launch, Salty Crew enjoyed growing success. The brand is expanding rapidly in the United States and wants to expand internationally. Globe then makes an offer and proposes to Salty Crew to benefit from all the resources and infrastructures of Globe's distribution network to expand Salty Crew's network.
The brand's managers accepted and that's how Salty Crew took off into new markets. Globe takes care of all the technical and distribution aspects while the brand's founders focus on the marketing, product and branding aspects of the company.
This is an almost immediate success as Salty Crew is growing at a blistering pace in the European market. It was first established in Hossegor, a city that marked CJ. Hobgood one of the founders, when he won the local competition in 2000. It then develops in Portugal and Spain and then in other European countries.
The brand is made up of an incredible team of some of the best surfers, fishermen and divers in the world. Salty Crew is very active on social networks and there is a real diary of all the brand's players.
Salty Crew therefore conveys its story through these actors. It tells the adventures of this great family and the way in which the brand's various products are used.
Over the years, Salty Crew has not only developed in the market of extreme sports such as surfing, but also developed a clientele sensitive to outdoor, sailing and fishing. The product design therefore appeals to a wider audience and allows Salty Crew to win the title of best emerging brand in the Transworld Business and Mitch's Boardsport Report rankings.
Salty Crew was born from a passion, that of a sport, an environment, it is an authentic brand that claims simple and healthy values.
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